Privacy Policy

Last updated: 1st October 2025


This Privacy Policy describes how The Hidden Frame (“we”, “us”, or “our”) collects, uses, and protects the personal information you provide when using our website [www.thehiddenframe.co.uk] and any related services.


By using this website, you agree to the terms of this Privacy Policy.


1. Who We Are


The Hidden Frame is a UK-based creative studio.


Contact details:
Email: hello@thehiddenframe.co.uk
Phone: +44 7984 518010
Data Protection Contact: Steve Smith


2. What Information We Collect


We may collect and process the following personal data:

a. Information you provide directly:

  • Name
  • Email address
  • Phone number
  • Company name (if applicable)
  • Any other information you provide via our contact form, email, or telephone

b. Automatically collected data:

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Pages viewed and time spent on site
  • Referring website addresses

This data is collected via cookies and analytics tools such as Google Analytics.


3. How We Use Your Information


We use the information we collect to:

  • Respond to your enquiries
  • Provide services you have requested
  • Improve the performance and content of our website
  • Communicate with you about projects or services
  • Maintain internal records
  • Comply with legal obligations


4. Legal Bases for Processing (GDPR)


We process your personal data under the following lawful bases:

  • Consent – where you have given us clear permission to process your data
  • Contract – where processing is necessary for a contract we have with you
  • Legal obligation – to comply with the law
  • Legitimate interests – to run and grow our business responsibly


5. How We Store Your Data


We securely store your personal data using password-protected systems and reputable third-party services (such as email providers, cloud storage, and CRM tools). We only retain your data for as long as necessary for the purposes described in this policy.


6. Sharing Your Data


We do not sell, rent or trade your data with third parties.


We may share your data with:

  • Trusted service providers who support our business (e.g. email hosting, analytics)
  • Legal authorities if required by law
  • Collaborators or subcontractors for project-specific needs, only where necessary

All third parties are required to respect the security of your data and treat it in accordance with GDPR.


7. Cookies


We use cookies to personalise content and ads, provide social media features and analyse our traffic.
You can control cookie settings in your browser and opt out of non-essential cookies.


8. Your Rights


Under the UK GDPR, you have the right to:

  • Access your personal data
  • Correct any inaccurate or incomplete data
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict certain types of processing
  • Withdraw your consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at hello@thehiddenframe.co.uk.


9. Third-Party Links


Our website may include links to other websites not governed by this policy. We are not responsible for their content or data handling practices. We recommend reviewing their privacy policies before submitting personal data.


10. Changes to This Policy


We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. Continued use of the site after changes indicates your agreement to the revised terms.


Contact


If you have any questions about this policy or your personal data, please contact:


Steve Smith


The Hidden Frame
Email: hello@thehiddenframe.co.uk
Phone: +44 7984 518010